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Growing your audience on social media can be fun and rewarding – if you avoid these mistakes. The following can have negative effects on your social standing and can impact your growth and success.
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Fully Automated Account
You think you’re so smart! You diligently create content and set it up in one of the automation software programs. You find scroll-stopping images, videos and scripts to boost your engagement and get customers to your site. Then you….do nothing.
Automating your social media is an efficient way to plan your posts BUT you must also engage with your customers. You need to check for questions or comments on your posts. Reply with encouragement or further education. Create a community of people who want to follow you, participate in your content and become lifelong customers. Get involved and STAY involved!
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Copy another creator’s content
Be original, be unique, be you! Sure, other people might be killing it on social, but that doesn’t mean your unique view can’t, too. Yes, you can get inspired from other accounts. You can even share other people’s content (with permission and credit). However, the majority of your content should be your own.
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Neglecting your followers
When people engage with your social media account, engage back. Comment on their comments with encouragement, clarification, and education. Be positive, friendly and professional.
Leaving comments or DMs or any type of engagement without a reply reflects poorly on your business. Who wants to hang around with an account that isn’t managed well? No one. So if you want a thriving social media account, stay connected with your people.
7 Ways to Tackle Social Media
Boring Content
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Want to really turn off your customers? Post boring, off-topic content. No one comes to a coffee account just to see posts about your love of turtles (no offense to turtles – you are awesome!). And keep your content fresh, exciting, and uplifting! Find positive things to discuss and share. Offer solutions to problems, not just problems. Help, encourage and educate while having fun and you’ll never lose another follower.
Summary
Engage, create, and excite your followers to create a community of people who love your business and brand and help your business grow!
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