When you think about creating a plan for your social media account be sure to include these 7 approaches. These apply to any type of business and are considered good practice. These suggestions and tips will help you nail your social media and grow your business along the way!
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Be Social
So I really have to include this? Yes, I do. Social media is all about interacting with others, establishing good communication with users, and showing you are engaged with your customers.
Yes, there are tools to automate posting, but being social requires you to actively communicate with other users, get personal with replies to them and offer suggestions or help. You need to remember that behind each account is a real person who might need something you can help with. Providing value is a huge part of being social.
Be Consistent
Creating a social media presence relies heavily on being consistent. You need to put yourself and your business out there and be seen. Although it can be difficult to to find the time to post or make a schedule, it is essential to try to post once a day or every few days.
There are many software companies out there that help with automating these task so you can help your audience on a regular basis. Later, Loomly, Hootesuite and Tailwind are just a few of the social media automation software companies available. Find one that works for you then start creating content in batches to save time.
Consistency is also key when it comes to implementing a social media strategy. You shouldn’t change your approach frequently but be consistent with your message and your branding. This will help build trust with your users.
Be Professional
Always, always, always remember that you are representing your brand. You need to remember this 100% of the time when you are posting, sharing, commenting and creating. Even though social media might be more casual, you still to maintain boundaries, decorum and professionalism.
Being professional not only improves your image (and that of your company) but also helps to build authority around your niche. Be tactful, polite, kind, and thoughtful even with the trickiest of customers.
Be Helpful
Users love content that is instructional or educational. Anything that can help to solve a problem or pain point are the most sought after posts on social media. Adding value that educates, informs or helps users will also get more shares and engagement. Creating content that is based around helping your customer can help you leverage and elevate your social media status.
The best way to do this is through tutorials, tips & tricks, and discussing problems in their industry/niche. Providing answers that are applicable and easy to understand and implement will help not only them but also help you create a well regarded business that people turn to with their needs and questions.
Be Generous
When sharing information, share freely. Give details, examples and extra information to support your content. Make sure your content is reliable and useful and your engagement will skyrocket.
Being generous can also include promotions and discounts given to social media users. You’ll find that users stay in touch just to remain aware of free samples, coupons, free trials, etc. Plus, being generous is something that will help increase your following. Who doesn’t want to receive great content and stay in the loop for great deals?
Be Interesting & Inspirational
One of the most important aspects of social media is to provide interesting, entertaining or educational content. People love seeing funny videos or photos and engaging with fun content. Be careful that you make sure your content doesn’t cross the line into insulting or unprofessional. Memes, quotes, funny videos and trending topics are all a good place to start.
Also make sure that your posts have content that is valuable. Why should users follow your account? What will you inspire in them? What will they learn? Be sure to answer these questions and know who your ideal customer is.
Summary
There are many aspects to creating highly engaging social media content. Using the above mentioned methods will help you to create a social media account that is full of valuable information followed by many customers who appreciate and engage with your content.
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